We’re excited to share the latest update on Fulcrum’s journey as we continue to bring the X1 to life. Over the past few months, we've made significant strides across development, manufacturing, and marketing, ensuring we stay on track for a successful crowdfunding launch. This update will provide a detailed look at our progress, challenges we’re addressing, and our next steps as we move closer to getting X1 into the hands of our early supporters. Thank you for your continued belief in Fulcrum and our mission to create wearable tech that truly fits into people’s lives.

 

Highlights

Here’s what we’ve been up to as we gear up for launch:
  • Crowdfunding Launch Date Set: We’re thrilled to announce that our Indiegogo campaign goes live on November 12, 2024!
  • X1 Commercial Complete: Our first commercial has been published, capturing the essence of X1 and its potential to transform traditional timepieces.
  • Building Marketing Momentum: We’ve brought a social media manager on board and crafted detailed marketing plans to drive awareness and excitement.
  • Manufacturing Milestones: We’ve been working tirelessly with pre-manufacturing design houses to develop the first full X1 prototypes and gear up for manufacturing.
 

Product Development & Manufacturing

In the past six months, we’ve collaborated with top manufacturers to find the perfect partner with the skills and expertise to bring our X1 design to life and prepare us for full-scale production. We’re excited to announce that we’ve secured a manufacturing partner who’s ready to make this vision a reality!
We’re excited to team up with AIMDek Technologies to bring the X1 to life, starting with the production of our first four working prototypes. From there, we’ll gear up for an initial run of up to 1,000 devices (subject to crowdfunding pre-orders). As part of our $70,000 estimate, AIMDek will handle hardware design, early manufacturing, and pre-compliance reporting, as well as support the initial stages of software and firmware development. While our team develops the X1’s companion app in-house, AIMDek will assist us with integrating the firmware, bringing the X1 closer to reality with each step.

 

Marketing

Our marketing efforts are now in full swing! We've established a presence on all major social media platforms, including X, Instagram, YouTube, TikTok, and LinkedIn, and recently welcomed our new social media manager, Madison Perez, to lead these initiatives. With posting underway, we’re actively tracking engagement using full analytics to fine-tune our strategy for maximum reach and excitement as we approach the crowdfunding launch. Engagement is already growing, and we’re building momentum to make the X1’s launch a success!
 

Introducing Madison Perez!

Madison is an innovative Social Media Manager, bringing a wealth of experience and creativity to the digital marketing landscape at Fulcrum Wearables. With a Bachelor’s degree in Advertising and Graphic Design, Madison began her professional journey in 2019 while still in college. Since then, she has collaborated with notable brands such as Frenche and Sugardoh, as well as numerous smaller startups, becoming skilled in creating engaging and viral content. One of her significant achievements includes playing a pivotal role in transforming Sugardoh from a garage-based business to a recognized brand, successfully launching its products in Ulta and other brick-and-mortar stores. Outside of working hours, you’ll catch her at local coffee shops with her toddler, thrift shopping, and catching up on the latest internet trends.

Website Updates

Additionally, our website is officially live! Right now, it serves as an eye-catching introduction to the X1, showcasing its features and guiding visitors to our Indiegogo campaign. Looking ahead, the site will evolve into a full sales platform where you can purchase the X1 directly. https://fulcrumwearables.com

Commercial

We’re thrilled to announce the launch of our very first commercial for the X1! A huge thank you to Peppermint Films from San Diego for turning our vision into reality. Check out the video below for an exciting introduction to the X1 and all the incredible features it has to offer!

 


 

Crowdfunding

We’re gearing up for our November 12th crowdfunding launch on Indiegogo with exciting progress! Our campaign page is fully designed, and we’ve crafted multiple ordering options to thank our backers. Alongside typical pre-orders, there’s an exclusive early bird discount, a premium option that includes a “Founder’s Edition” X1 and bespoke packaging, and a limited ultra-exclusive tier that includes a custom-engraved watch to pair with the X1. The pre-launch page is live now, and we’re counting down to 11/12 when the campaign officially kicks off!
 
For our Indiegogo campaign, we’ve set a goal of $75,000, following best practices to balance our immediate costs with an amount that aligns with successful projects on the platform. We’re opting for fixed funding, knowing that while this goal won’t cover all our expenses, we’re optimistic about exceeding it based on Indiegogo’s guidance.
 
We’re committed to keeping all our investors informed every step of the way as our campaign progresses. Regular updates will be shared through email and our social media channels, ensuring you’re always in the loop on our milestones, product development, and any exciting news. Your support is invaluable to us, and we want you to feel like an integral part of the Fulcrum journey. Stay tuned for updates, and thank you for being a vital part of our mission to bring the X1 to life!
 
 

Next Steps

As we move forward, our primary focus is on ensuring a successful Indiegogo campaign while spreading the word about the X1. We’ll ramp up our marketing efforts across all social media platforms to engage our audience and build excitement leading up to and through the launch. Our team is dedicated to refining our messaging, leveraging analytics to tailor our content for maximum impact, and driving traffic to our campaign. With each step, we aim to create a buzz around the X1 and secure the support we need to bring this innovative product to life.
 

How You Can Help

We’re beyond thrilled to have you on this journey with us! Here are some key ways you can support our mission to bring the X1 to life:



Thank you so much for being an essential part of our community and mission. Your support means the world to us as we work toward making the X1 a reality.

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